Viale Ceccarini in Riccione

Feel like shopping? Ok, the right place for you is Viale Ceccarini in Riccione, but while you're there, don't stop just at that avenue. You can walk on along the seafront and reach Villa Mussolini which always hosts interesting photographic exhibitions.

This avenue is the social heart of the town. Made a pedestrian way at the end of the ''70s'', it represents the hub of tourist and city life, with its fashionable hangouts, shops with world-famous brands, bars, restaurants, and the gazebo under which personalities and celebrities of every sector from all over the
world meet.

It is the realm of shopping, day and night, during the weekend and on Sundays in winter.