On Sunday 30 August, Piazzale Roma will host “Volkswagen Electro Vibes powered by m2o Morning Club”, the new event dedicated to the soft clubbing phenomenon, organised by Volkswagen Italia under the artistic direction of Radio m2o, which will bring the atmosphere of this format – which has gone viral in recent months – to the city for the first time.

The event will be the first stop on the national “m2o Morning Club” XL tour, which, after Riccione, will visit Bari, Pescara, Genoa and Milan, bringing a new way of experiencing electronic music to some of Italy’s most iconic squares – a concept that blends the clubbing experience with new opportunities for socialising in open spaces and as part of the everyday breakfast routine.

From 10.00 to 14.00, Piazzale Roma will be transformed into a unique daytime club, featuring DJ sets accompanied by coffee, cappuccinos, croissants and savoury breakfast options, combining the energy of house music with the relaxed and convivial atmosphere of a brunch. The set-up will include a bar-style DJ booth, dedicated food and drink areas, furniture and parasols, as well as an exhibition space for the commercial partner showcasing the new Volkswagen ID. Polo and ID. Cross electric cars.

The event, which is free and open to all (registration is compulsory, subject to availability), offers an innovative and inclusive experience that combines quality music, socialising and wellbeing. ‘Soft clubbing’ is, in fact, a new trend in entertainment that brings the world of DJ sets into the daytime, creating opportunities for people to connect through music, breakfast and socialising.