Cornetto Algida, a timeless symbol of the Italian summer, chose Riccione to launch its new communication campaign "Unwrap The Summer - A summer to unwrap together" with an extraordinary live event.

The iconic brand has also chosen The Kolors and their new single "Karma" (released May 3 on radio and all digital platforms), as the soundtrack for the long-awaited 2024 summer advertising campaign.

The lively atmosphere and the extraordinary ability to create unforgettable memories in the Italian vacation imagination make Riccione the perfect setting for a unique party on one of Italy's most beautiful squares overlooking the sea.

On Friday, June 21, Piazzale Roma will host, on its open-air stage, a great concert with free admission, full of music and exceptional guests, giving the city an extraordinary opportunity to celebrate the beginning of the beautiful season as only Riccione and Cornetto know how to do.

The event, whose protagonists and full program will be unveiled at the end of the month, will trigger Riccione's summer with the energy and liveliness that characterize the iconic brand and the symbols that have made vacationing on the Adriatic coast unforgettable in the collective imagination.