An itinerary through the historic shops of Riccione

Riccione is not only sea and clubs: it is also shops that guard family stories and smell of authenticity.

Three special stops, between Viale Ceccarini and the streets of Riccione Paese, to get to know the city up close.

Duration: a couple of hours

Km: 3.1

Means of transport: on foot or by bicycle

Ferramenta Neri Riccione
Ferramenta Neri Riccione
Farmacia dell'amarissimo
Tony calzature Riccione

First stop

It is a symbolic place, linked to the city's growth and its most authentic identity. Founded in 1912 and handed down through generations, the Farmacia dell'Amarissimo takes its name from an anecdote: in 1908 Gabriele D'Annunzio toasted "da Roma all'amarissimo Adriatico", a phrase that entered the language of the time. In 1922, Dr Arnaldo Passerini, an admirer of the Vate, chose to dedicate the name of the business to her.

Since then it has been a constant presence on Viale Ceccarini: a reference point for residents and guests, between memory, service and modernity.

Second stop Tony Calzature- Footwear (viale Diaz, dal 1971)

Tony opened in 1971 and in a short time his shop became an institution: people came to buy shoes and accessories, but also for a service that today is a precious rarity, repair. Behind the gruff air Tony hid a gentle irony and a special relationship with his customers, often friends.

Today, the soul of the shop lives in his children, Laura and Maurizio: they have grown up amidst shapes and leathers and carry on their father's style, made of competence, care and true bonds.

Third stop Ferramenta Neri (Via Emilia, since 1957)

This is a story of work, courage and family. We are in the years of reconstruction: Guido Rosa and Maria Berardi start their hardware store first in Via Verdi, then in the new premises in Via Emilia. Maria left her job as a cook, Guido that of selling candied fruit on the beach: they bet on a shop that would become 'everyone's'. The family nickname, Neri, became a sign and a tradition.

Today, the fourth generation welcomes customers-friends, they exchange advice and smiles, and what you buy often has an extra story: the relationship, built up over time.

To discover all the historic shops in Riccione and Romagna: consult the dedicated register and the city's official page.

Tips for true professionals

  • Let the stories tell: enter with time and curiosity, the shops speak through those who live them every day.
  • Look for details: period signs, shelves, shop windows, photos on the walls; they are the DNA of the place.
  • Close with a ritual: a walk along Viale Ceccarini at sunset and a greeting in one of the shops, because here the welcome is at home.