Riccione officially opens the 2026 summer season on Monday 1 June with a big free TV event in Piazzale Roma, the beating heart of the Riccione Music City 2026 project.

It will be a maxi show of leading Italian music artists designed for a transversal audience, free of charge and accompanied by a strong multi-channel promotional campaign. A great concert, a national showcase for the city, an 'advertising postcard' dedicated to the destination Riccione.

The event is also part of the music show that the promoting company, Multiradio srl, has been bringing to the squares of Emilia Romagna, Tuscany and Lombardy for over thirty years, with the main protagonists of Italian music. Over the years, the show has distinguished itself for its high quality standard and Riccione, within the limits of the broadcaster's editorial requirements, will be the first on air episode of the 2026 tour.