Mingone is a first-rate idler, and his mother, in an effort to make him useful, sends him to the market to sell a beautifully embroidered piece of fabric. Her instructions are simple: “Don’t sell it to anyone who talks too much”… After dealing with many prospective customers, a mysterious lady of few words steps forward…
A character from the traditional folk tales of Emilia, Mingone is known in other cultures as “Giufà”.
His ability to combine cunning, quick-wittedness, foolishness, ignorance and naivety makes Mingone a highly comical character, who embodies the contradictions of life in an “ancient” world, where social classes are strictly divided according to economic status. Poor but lazy, daft and stubborn, driven by good
will and aided by luck, Mingone-Giufà lives out his adventures amidst blunders and twists of fate.